adidas Originals and Wales Bonner continue their ongoing collaborative partnership with the SS23 collection, celebrating all things in the Caribbean and exploration of Trefoil’s lasting presence within Jamaican culture.
Captured by photography & directorial duo Jalan and Jibril Durimel, the collection is brought to life by a campaign that extends the visual language of previous seasons, telling a celebratory story of people, place, and home. Evoking an ethereal scene, the stills and short film bring to life a spirit of Jamaica. Styled by Tom Guinness, the campaign mixes traditional portraiture with dreamlike documentary imagery, highlighting the intersection of place and cultural identity.
The latest unisex collection reimagines vintage silhouettes through elevated material compositions and refreshing color palettes. Drawing on the nation’s awe-inspiring landscape and environment, the collection features a matching light teal nylon tracksuit, signature tracksuit in elevated knit construction, striking silver anorak with matching shorts, and the introduction of a Jamaican icon in the form of a Harrington jacket and flared trouser set. Other highlights include a toweling top and shorts set, knitted geometric patten roll neck, knitted sweater vest, neutral sweater sweatpant set, and two vibrant short-sleeve cotton t-shirts.
The footwear offering, meanwhile, sees Wales Bonner reimagine two archival adidas classics. Staying true to the collaboration’s legacy of elevated details and unexpected touches, the instantly iconic WB Samba returns in two distinct makeups: one in a neutral color palette with a nubuck upper and leather stripes, the other coming replete with a silver leather upper and crochet stripes. In addition, the WB SL72 Knit sees the British designer recontextualize the retro adidas runner with a knitted upper, and arrives in two distinct colorways which pay homage to Jamaican culture.
The adidas Originals by Wales Bonner Spring/Summer 2023 collection is available here.
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