Inspired by the earliest intersections of sport and style in the 1970s, this first drop is built around the PUMA Star, a silhouette that Noah is proud to bring back for the first time.
Noah’s premium leather take on the PUMA Star is the focus of this collection. The Star is a re-issue of the 1970 PUMA Wimbledon, a classic court style evoking PUMA’s influence in the world of tennis.
The accompanying apparel leans mainly toward Noah’s signature East Coast sports-prep aesthetic — best represented by items such as the cotton twill painter cap and velour vest. Two crew sweaters are made from recycled French Terry, featuring a rugby – style collar with an adjustable drawstring waist. Featured throughout the collection, but best seen on the chest on the Raglan Long sleeve, Super PUMA graphics bring a sense of nostalgic fun to the partnership.
To commemorate the launch of the collaboration, Noah will host a special event at the brand’s Soho flagship. Visitors will have the opportunity to face off against professional ping pong player Wally Green, who will be playing with the PUMA x Noah Star sneaker as his paddle, for a chance to win a limited edition, friends – and – family pair of the PUMA x Noah Star.
PUMA x Noah season one collection is available starting July 1, 2023, from noahny.com, and selected retailers.