Mowalola Turns Up The Heat For SS24

Widely recognised as one of the hottest brands right now, last Friday night’s Mowalola show last had London’s coolest kids swarming to the industrial venue ‘Beams’ on the outskirts of East London.

Always creating a buzz, designer Mowalola Ogunlesi showcased her latest collection titled ‘Crash’ which was ultimately inspired by her first-ever viewing of David Cronenberg’s 1995 erotic thriller film, Crash. She told Vogue backstage; “I was really excited by the fetishization of pain through crashing,” — prompting her to imagine “a whole universe that resides on the street,” filtered through a prism of ecstatic jeopardy.

Around 1000 people were invited to the Beams club space last Friday as the collection was displayed alongside heavy hitting beats echoing through the club speaker system. Clothes were deliberately dirtied and models covered with made-up bruises, adding to the emotion and artistic intent of the collection. Ogunseli mentioned the pain of heading up her label and wanted to use these emotions to put into the art.

Constantly pushing boundaries, the designer displayed a range of denim pieces, smudged trousers and explicit content throughout the show, catching everyone’s attention. Add to this twinning looks that included Umbro bootlegs, micro skirts and some obscene graphics on T-shirts, and all points to a trademark Mowalola show.

Also adding to the buzz, Ye and his wife Bianca Censori were sat front row (Ogunlesi was first approached by Ye in 2017 and the pair went on to work on Yeezy GAP), whilst artists such as Slawn and Izzy Spears modelled.

Take a closer look at Mowalola’s SS24 collection above.

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