Moncler and adidas Originals have come together for a brand new collection, inspired by the journey from mountainous peaks to the city below.
Titled ‘The Art of Explorers’, the campaign turns its attention to explorers themselves. With human endeavour a core ideal of both brands, the explorer steps into the spotlight as a shared figurehead, represented first through a series of AI-generated adventurers, then through a collection of unique mixed-media sculptures.
Building on The Art of Genius show that first unveiled the collaboration at London Fashion Week in February, artists from diverse fields were challenged to create human-esque explorers inspired by looks from the collection. Sculptures by Gary Card, Ibby Njoya, and Kate Tabor, alongside real-life explorers in looks styled by Ai Kamoshita, with make-up and accessories by Isamaya Ffrench, were brought to life by photographer Hanna Moon.
The creative exploration extends beyond a physical experience to a digital one with the introduction of a new immersive platform on moncler.com. Drawing inspiration from the collection’s summit-to-city design themes, this unique destination unlocks exclusive products and presents collection details through a digital gallery recalling the vibrant metropolitan streetscape that played host to The Art of Genius show earlier this year.
This digital experience combines sound, video and 3D animation, immersing visitors in a city street where exclusive products and 3D artworks are gradually revealed, and users can purchase the collection via digital billboards.
A limited-edition artistic exploration of the Moncler x adidas Originals NMD boot that evolves the silhouette for the digital context has been brought to life as an NFT that can be accessed through the platform and the adidas Confirmed app.