Hot on the heels of their FW23 Denim Campaign with buisnesswoman/ reality TV star Kylie Jenner, Stockholm-based brand Acne Studios turn to Anok Yai for their new mystical FW23 campaign.
Shot by Paris-based photographer and close collaborator of the house Carlijn Jacobs, the campaign uncovers a mystical side of an enchanted landscape. Created by David White, the set design takes inspiration from the fantasy forest of AcneStudios FW23 show.
Speaking on the collection, creative director Sonny Johansson states: “With this collection I was thinking about the dark winters we have in Sweden, where there are only few hours of daylight. I wanted to capture the beauty of the darkness in both the collection and set. Sweden is the kind of place where the city end abruptly and then the pine forest begins”.
Model Yai embodies the powerful protagonist of the season – a striking vision in a selection of key looks styled by Léopold Duchemin, with hair by Jawara and make-up from Masaé Ito. Elevated versions of DIY techniques are seen through the crinkled and distressed leather pieces, which Anok Yai wears as a sleek matching set with a delicate cut-out top in a leaf print underneath. A total look in neon pink made out of a sheer, gauze-like fabric, takes this narrative even further, with layers of fabric draped across Yai’s frame.
The campaign also features the new Multipocket bag – a distressed, collapsed satchel with ruched details, inspired by vintage camera cases.
The campaign release coincides with the launch of the FW23 collection, which is available in stores and online worldwide here.