A Flick Through Carhartt WIP’s FW23 Campaign

For Carhartt WIP’s Winter Campaign 2023 photographer Daniel Derro Regan shoots in New York City, emphasising the city’s synthetic glow at night. The seasonal menswear and woenswear winter collection is seen in loose cut and rugged fabrics embodying a sense of late 90’s NYC

Ambient lighting throughout the images emphasises the city’s synthetic glow at night, stretching from Queens to Harlem, while also evoking pre-millennium film stills. Moments of stillness and solitude are interspersed, meanwhile, captured in unadorned domestic spaces or empty subway cars and platforms.

The clothes themselves are taken from this season’s Carhartt WIP collection, but in their loose cuts and rugged fabric choices, also embody a sense of late 90s NYC. This does not come from a deliberate desire for nostalgia, but through the cyclical nature of aesthetics, in which even timeless classics can undergo perceived lulls and bursts of renewed energy.

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