Innovative eyewear brand Gentle Monster take us back to high school for the launch of their new optical collection.
The brand serve up a new distinctive line of eyewear silhouettes, amplified by Gentle Monster’s ‘GENTLE HIGH SCHOOL” campaign, tapping into the high school experience via robotics and marital arts.
The new collection pushes boundaries with its unique blend of sophisticated metal detailing and diverse lens tints — diverging into an array of styles from futuristic goggles to contemporary squares and oversized aviators. Special edition packaging follows the same educational theme, arriving in a school backpack.
Accompanying the release are notable actresses Nana Komatsu and musician Shinichi Osawa who immerse themselves in the reimagined world. Gentle Monster will also host an exclusive pop up in Seoul and Beijing, allowing visitors to experience the brand’s unique interpretation.