Australian-born, Madrid-based designer Edward Cuming releases its campaign for CUM jeans, as part of its Fall/Winter 2023 offering.
The designer has been making waves over the past few years for his playful designs and tongue-in-cheek campaigns, and his latest CUM Jeans are no different. Shot by Jules Moskovtchenko, the campaign images showcase models topless, with their arse in the air and beaming from ear to ear.
Comprising of three different blue denim styles, the new collection features the Circle Window Jeans in brown and blue aged denim, balloon-fit jeans in brown denim and a relaxed fit brown wide-legged jeans complete with a signature brown leather Jacron. Throughout the shots, models are able to pose with one leg in the air, highlighting the flexibility these jeans provide.