J.L-A.L_ push boundaries with its new ‘Cascade’ campaign, tapping daredevil and content creator Mr. Polianskii.
Continuing to cement itself in the UK fashion landscape, J.L-A.L_showcases a slew of clean-cut technical gear shot on the streets of Shibuya City, Japan. Enlisting daredevil content creator Mr.Polianskii to capture a campaign that freezes movements in time, the brand shoot him mid-air before falling face first on to the floor, tripping down stairs and over metal rails in textured tracksuits with mesh trimmings. Pieces from the collection, which includes the brand’s Dart Pants, Cropped Bomber, and Cavity Jacket, is accessorised with crumpled newspapers in the gravity subverting campaign.
Drag through the collection below:
