Following a string of successful celebrity-fronted campaigns over the last few months, Alexandre Mattiussi’s AMI returns with a new ‘Cloudy Wool’ knitwear campaign starring Stranger Things actor Noah Schnapp.
The esteemed actor swaps the TV screen for warm knitwear, enveloping himself in a range of ready-to-wear fuzzy pastel-hued garments in relaxed settings, namely balancing cushions on his head whilst wearing light blue crewnecks and creamy pleated trousers.
Among the knitwear are sweaters (available with round or funnel necks), cardigans and scarves, knitted in a soft alpaca yarn, available in pastel colours such as Vanilla Cream, Powder Pink, Early Grey and Aquamarine. Enlarged Ami De Cœur symbols decorate each piece, knitted with a new technique; fur stitch intarsia.
The unisex collection is available to purchase via AMI’s website.