
As we head towards Christmas, Amina Muaddi introduces us to its ‘New Icons’ FW23 campaign.
Shot in Paris by Paul Kooiker and styled Katie Burnett, the new campaign spotlights the brand’s cult-loved styles while also debuting new silhouettes — undoubtably set to become Amina Muaddi’s new icons.
Introducing new everyday handbags and block heels, the collection marks a shift in priorities for the brand adding more functional and accessible pieces to its already dressy armoury. By fusing photography and art, the campaign also explores the concept of sculpture. Featuring new styles such as Charlotte Crystal Pump, the Charlotte Mary Jane and new Crystal Lace Up Flats, the collection is released in timely festive hues of beige, white, metallic silver and brown.
Not one to miss, head to the Amina Muaddi website to purchase.
Take a closer look at the seasonal collection below: