Italian brand C.P. Company expand into new territory by launching a new brand entitled ‘Massimo Osti Studio’, making its debut during Paris Fashion Week in January.
Founder of Stone Island and C.P. Company, the late Massimo Osti, was renowned for his affinity as a fashion designer and businessman. Now C.P. Company launch a new entity called ‘Massimo Osti Studio’, committing continuing Osti’s innovative design prowess by taking an experimental approach toward garment design. It’s expected the new venture will harbour the the same vitality for visionary fabrics and fabric treatments that are seen with Stone Island and C.P. Company.
Speaking on the new label, Lorenzo Osti, Massimo Osti’s son, states: “We wanted to isolate it, to keep it pure and clean; to have the room to experiment 360 without risking confusion about what C.P. Company is. It’s like a sandbox for outerwear innovation.”
Headed by Robert Newman, ‘Massimo Osti Studio’ is meant to be a entirely new project rather than serving as a nostalgic entry, and is set to follow a direct-to-consumer online and in-person activation model through select retailers. It’s also set to make its debut Paris Fashion Week for menswear on Wednesday, January 17th.