Chicago-based designer Joe Freshgood teams up once again with New Balance for a new MADE in USA 990v4 celebrating an influential artistic era defined by Black Excellence.
Stamped by “1998”, this creative time capsule pays homage to an influential era while transporting you to the inner thoughts of designer and creative director, Joe Freshgoods, as he confronts his origins in tandem with his love of film and the arts.
Inspired by the essence of the late ‘90s, as well as cinematography and hip-hop of that period, the campaign combines elements of luxury, thoughtful design, and nostalgic references. The new collection further explores luxury through a cinematic lens, coupling storytelling and architecture with intentional and distinctive design for a visual experience on and off foot.
The shoe employs a classic black-and-white colour scheme, coming in two different colourways; peat with pirate black, and marshmallow with pirate black, calling attention to the refined curves, pronounced lines, and textural variations of the 2016 silhouette. Suede overlays are outlined by corresponding patent leather underneath, while mesh underlays cover the rest of the upper using the stark contrast of an inverse color. This all sits on a matching ENCAP midsole and rubber outsole to complete the design.
This MADE in USA collaboration launches globally on December 22nd via the New Balance website.
Take a closer look at the shoes below:
