Scandinavian beauty and lifestyle brand Byredo have just opened its second store in London.
Situated in Seven Dials, the heart of Covent Garden, the new store marks the brand’s second home in the capital, continuing its rapidly expansive retail footprint. The clean minimalism of the space exists in exquisite tension to the historic architecture. Fronted by a bright white façade, the light-filled space opens up through an inviting glass front, leading into a calming interior consisting of clean wood panelling and cowhide couches.
On the new opening, founder and creative director of Byredo, Ben Gorham, states: “As a microcosm of London, Covent Garden expresses the melting pot of influences which makes this city so unique. This is totally in sync with the diverse global energies that make up Byredo and I’m interested to see the dialogues that will emerge from our interactions.”
The new store will carry the full range of Byredo perfume, home fragrance, makeup and body care products.
