PUMA has announces the signing of one of the biggest break- through acts of 2024, British singer-songwriter Sekou, as the brand’s newest ambassador.
As the new face of PUMA, Sekou fronts the brand’s Super Team campaign featuring the latest colourways of PUMA’s OG Super Team Suede silhouette.
Kicking off the partnership, Sekou stars in PUMA’s Super Team Suede campaign, shot ‘on home soil’ of the recording studio, a hangout and training ground which has shaped the Soul star’s distinguished style. Sekou wears the latest Super Team Suede release that first hit the scene in 1982, now reintroduced in ‘Fresh Mint’, ‘Blue Skies’ and ‘Team Regal Red’ with an updated modernised design, contrast stitching through the midsole for better adhesion to a new suede upper and a gum cup-sole with a separate heel piece, true to the OG, made for handball goalkeepers.
PUMA’s decision to sign with rising star Sekou as their new ambassador stems from their commitment to fostering emerging talent within the music industry. Sekou’s energy, talent, and vision aligns seamlessly with PUMA’s ethos of embracing creativity and individuality.
The PUMA Super Team Suede is available in “Fresh Mint”, “Blue Skies” and “Team Regal Red” colorways from Friday 12th March 2024 from PUMA.com, PUMA flagship stores, and selected retailers.
