Charles Jeffrey LOVERBOY served up a clean and commercial collection yesterday for his Spring 2025 show which took place in the courtyard of London’s Somerset House, where the LOVERBOY label started a decade ago.
Jeffrey offered a sleek collection that distilled his aesthetic and values; British heritage, queer club culture, inclusivity and an appreciation for art and craft.
“The whole collection itself was a representation of London, this idea of building on Roman structures, but then queer-ifying it, taking all these British and London codes, turning them upside down and regurgitating them with a sense of humour,” explained Jeffrey.
As well as offering playful interpretation of the striped shirt and oversized outwork, the biggest stars in the collection proved to be the playful knits. The show featured a diverse case, many of whom were from Jeffery’s inner circle including photographer Jordan Hemingway, writer Tish Weinstock, and American singer Beth Ditto, whose plus-size fashion line Jeffrey used to style.
Take a closer look at the latest collection above…