In celebration of Timberland’s 50th anniversary of the infamous Original Yellow Boot, the brand have revealed its aptly titled ‘ICONIC’ campaign.
For the campaign, Timberland tapped four iconic creatives in Naomi Campbell, Swims, Slawn and Kai-Isaiah Jamal, who all posed for a captivating shoot. Leading the campaign in Campbell, who left little to the imagination donning nothing but her Original Yellow Boots. Singer-songwriter Swims also poses for a striking shot with his OG boots slung over his shoulder. “Through the generations, [the Original Yellow Boot] has been consistent,” stated Swims. “It’s a powerful boot that represents style in such a way that never changes. It’s always fresh no matter what year it is, no matter what you put on.”
Model, poet, and non-binary, trans visibility activist Jamal added: “For me, ‘iconic’ are things that have legacy, history, and cultural footprints. Ultimately the story behind Timberland and the way in which culture was embraced and has birthed from it a new culture… for me, that is deeply iconic.”
Check out more images of the ‘ICONIC’ campaign in the gallery above.