American rap legend Nas has teamed up with UK brands Umbro and Nicholas Daley for a limited-edition soccer jersey that celebrates 30 years of Illmatic.
Widely regarded as one of the best rap albums every produced, Nas’ Illmatic has just clocked 30 years since it was first released in 1994 via Columbia Records. Having recently played two nights at Royal Albert Hall, London’s most iconic venue, the US rap stalwart has also tapped Umbro and Nicholas Daley to produce a limited-edition soccer jersey to celebrate further the impact he has had on the international rap scene and beyond.
The jersey combines Umbro’s deep-rooted connection to sport culture with Nicholas Daley’s distinctive approach to heritage-inspired fashion. Paying homage to the spirit of Nas’ NYC upbringing and the influence of Illmatic, the design blends British craftsmanship with streetwear sensibilities. It’s a wearable homage to an artist who has redefined storytelling in hip-hop and a testament to the lasting impact of Illmatic on global culture.
On the release, Nicholas Daley stated: “Curating this exclusive Nas 30th anniversary Illmatic style in collaboration with Umbro has been a true honor for one of hip-hop’s legendary icons. Illmatic is one of my favorite albums of all time and the impact it has had both musically and culturally is so evident today. The collaboration is a celebration of hip-hop and the legacy of Illmatic, whilst incorporating the heritage of Umbro in a collection which I wanted to feel both classic and forward-looking.”
The collaborative jersey is available to purchase via the official Nicholas Daley webstore.
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