Global icon Dua Lipa has taken the PUMA Speedcat on an exhilarating adventure for its latest campaign.
Singer, dancer and overall polymath Dua Lipa has starred in PUMA’s latest Speedcat campaign, taking to the wheel in the classic ‘Red’ Speedcat, and outfitted in bold all-black PUMA racing-inspired gear. Her Speedcat adventure into the mountains reflects a sprit of freedom, unpredictability and bold exploration, as well as serving as a powerful symbol of self-expression.
Originally launched 25 years ago, the PUMA Speedcat was reintroduced in summer 2024, quickly gaining celebrity endorsements and sell-out appeal. The performance racing-inspired silhouette has since been reimagined through exclusive collaborations and limited-edition releases, continuously evolving with every iteration.
The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version from 5th December 2024 via PUMA.com, PUMA flagship stores, and selected PUMA stockists.
Check out more images in the gallery above.