Goodhood has kickstarted the New Year in style with an exclusive collaboration alongside cult New York label 18 East.
Titled “The Improbable Builders’ Co-Op”, the exclusive eight-piece capsule collection marks the NY-based brand’s first-ever physical availability outside the US and Japan, and will debut with a launch event at Goodhood’s Shoreditch store.
Inspired by the creative spirit of urban resilience and global craftsmanship, specifically from the Cheras movement of 1970s New York—where locals were empowered to construct geodesic domes, reclaiming their neighbourhoods with innovative, sustainable design—the capsule is made up of 8 pieces including a Khadi Flight Jacket, Dabu Dyed & Block Printed Leopard Tempo Deep Pile Cotton Fleece, Dabu Dyed & Block Printed Leopard Deep Pile Cotton Fleece Liner Vest and “Fohair” Wooly Blend Fola Cardigan, amongst other items. The collection also features custom touches like a graphic label created by Brain Dead co-founder Ed Davis, uniting the two cities with a nod to shared creativity and independence.
The 18 East x Goodhood collaboration collection is available to purchase now in-store and online at Goodhood.
Check out more images in the gallery above.