PUMA is set to take over Paris Fashion Week with its most immersive and expansive event to date, blending culture and community in the French capital.
PUMA is set to make a bold statement at Paris Fashion Week with a four-day takeover featuring exclusive product previews, customisation workshops, exhibitions, and late-night events. Partnering with Slam Jam, Studio Hagel, Cold Archive, and others, the event will showcase iconic models like the PUMA King and PUMA Speedcat, alongside new collaborations and key apparel.
Highlights will include an invite-only customisation workshop by Studio Hagel, an exhibition curated by Cold Archive celebrating tattoo art and rave culture, and a backstage experience led by Uniform Display. A special archive exhibition by Hart Copy and Inside Tag will also showcase rare PUMA models.
Richard Teyssier, PUMA’s Brand and Marketing VP, stated: “We are bringing the best and brightest from the PUMA family to Paris Fashion Week, creating an unforgettable experience that underscores the brand’s growing importance in the fashion and streetwear space. This isn’t just for industry insiders – we are opening the doors wider, connecting communities, and ensuring our impact is felt far and wide. With this event, we will share incredible stories and set a new standard. This is PUMA showing up, standing out, and merging sneaker culture with fashion like never before”,
What: PUMA Paris Fashion Week Takeover
Where: Paris
When: 22nd January-25th January