New Balance has launched a new edition of its iconic 740 sneaker, designed to be worn from 7:40am to 7:40pm.
New Balance’s 740 returns, reviving a long-time cult favourite with a fresh take on everyday style. Originally known for its supreme comfort and reliability as an everyday running shoe, the newly reintroduced 740 maintains that same energy while bringing a modern edge to casual wear. The original 740 was a daily staple, worn down with miles and often replaced with a fresh pair. Now, it returns to inspire a new generation of fans, aided by an accompanying campaign starring New Balance basketball athlete Cameron Brink, star for the Sparks, Los Angeles’ WNBA team, alongside skateboarder and New Balance Numeric athlete, Jack Curtin.
Drawing on 2000s running-inspired elements, the latest 740 features an open knit mesh upper, segmented midsole, and sleek silhouette, enhanced with unique design details like two-tone mesh and angular overlays. Whether you’re discovering the 740 for the first time or revisiting it, this versatile sneaker is poised to become a style essential. With its timeless appeal, there’s truly no wrong way to wear it.
The New Balance 740 in Blue Agate is available to purchase now via the brand’s official webstore.
Take a look at the imagery in the gallery above.