Iconic brand Rizla and Brighton-based independent brewery Laine have teamed up to launch a brand new partnership titled “RIZLAINE+”, which blends alternative culture with the pub scene.
In a celebration of shared ethos, specifically the importance of community and alternative culture, the new “RIZLAINE+” collaboration includes a limited edition apparel drop and accessories—consisting of a varsity jacket, T-shirt, skateboard and retro lighter featuring rollin’ inspired illustrations ranging from flaming dice to rolling skulls and hamsters in wheels—as well as “Rollin’ Pink Grapefruit Lager” sold in cans online and draught across 30+ pubs in Brighton, London and Birmingham.
Speaking on the collaboration, Laine’s Senior Marketing Manager, Jenny King, stated: “Brighton is all-about its ever-constant openness and acceptance of people, and that’s what Laine are all about. We simply want to bring different groups of people together to share moments. Rizla has a deep heritage of being a brand that does just that.”
To showcase the collection, Rizla and Laine produced a short skate film titled “Rollin'” shot by the team at Good Brew Inc, and starring the Have A Good Trip crew, who embody the community spirit of the collaboration.
All items are available to purchase now via the official Laine webstore.
Take a look at the imagery in the gallery above and watch the short skate film below.