Eco-conscious British label Story mfg. has teamed up with ASICS for a new take on the GEL-VENTURE 6 sneaker.
Blending outdoor style with sustainable design, the collaboration sees the classic silhouette reimagined in two gingham colourways—one in earthy browns and the other in soft lilac and ecru—reflecting Story mfg.’s affinity for natural textures and tones. Crafted using recycled and responsibly sourced materials, the sneaker champions slow living and the joy of hobbies over productivity.
Inspired by co-founder Saeed’s memories of creative lacing styles from his youth in Baghdad, each pair features woven-inspired laces and comes with two sets, encouraging personalisation.
The Story mfg. x ASICS GEL-VENTURE 6 is available to purchase now via Story mfg.’s webstore.
Take a look at the imagery in the gallery above.