Global fashion and streetwear retailer END. has unveiled its latest collaboration with adidas Originals and NTS for the launch of the “Original Sounds” tour.
END. has partnered with adidas Originals and NTS to launch “Original Sounds”—a three-city tour spotlighting 16 emerging artists who are reshaping the musical identity of their local scenes. As part of END.’s 20th anniversary celebrations, the series pays homage to the underground sounds and stories of Manchester, Glasgow and Newcastle.
Blending exclusive audio-visual content with in-store live performances, Original Sounds transforms END.’s retail spaces into cultural hubs where music, fashion, and subculture converge. The lineup showcases genre-defying talents such as CASISDEAD, Children of Zeus, Jacklyn, Zinzile, Maveen and Sam Gellaitry, spanning everything from grime and garage to experimental electronica and spoken word.
Kicking off on 23rd April in Manchester, before heading to Glasgow on 24th April and concluding on 25th in Newcastle, “Original Sounds” continues the collaborative vision that began in 2020 with a campaign celebrating Manchester’s vibrant music scene. The tour reaffirms END.’s commitment to nurturing community, championing subculture and pushing creative boundaries at the intersection of fashion and sound.
END.’s Senior Brand Marketing Manager, David Dover, stated: “END. aims to serve as a vibrant destination for those seeking to discover the new. This aim extends to our music strategy, where we pride ourselves on our ability to introduce emerging artists to our diverse audience through authentic storytelling and unique experiences. Proudly, we have been able to build on this activity to curate and collaborate with some of the world’s greatest musical acts, creating an opportunity for our community to connect with and be inspired by them on a one-to-one level, underlining END. as the global source for exploration, inspiration, and expression.”
Further information and tickets are available here.