The North Face has launched its SS25 Urban Exploration collection alongside a new concept store in Hong Kong.
Dominated by concrete-inspired tones, the lineup includes windproof and water-repellent pieces with a focus on modular design and experimental silhouettes. Highlights include the Energy Saving Plaid Shirt and matching Zipper Plaid Shorts, both rendered in charcoal checks with utilitarian details like snap pockets and zip closures. The Lightweight Anorak Jacket offers WINDWALL fabric protection in a grayscale block pattern, while the women’s Convertible Long Wind Vest transforms from a full-length dress into a vest with a removable skirt.
The collection also features pared-back essentials—logo tees, deconstructed shirts, and vintage-style graphics—alongside standout items like the dual-tone Fabric Mix Polo, pocket-heavy Mountain Wind Vest, and Woven Zipper Shorts with asymmetric detailing.
The North Face Urban Exploration collection is available to purchase now online.
Check out imagery in the gallery above.