Iconic Y2K brand Bratz has teamed up with Gentle Monster for a bold new collaboration.
The Pocket Collection—a 21-piece eyewear line blending playful nostalgia with cutting-edge design, also includes a limited-edition Bratz doll styled in Gentle Monster’s signature aesthetic.
Celebrating self-expression and unconventional fashion, the range reimagines Gentle Monster’s avant-garde designs through a Bratz lens. Sunglasses feature Y2K-inspired details and innovative fold-up frames that expand into full-size silhouettes. From sleek cat-eye styles to minimal opticals, each piece fuses futuristic flair with nostalgic charm.
The campaign, fronted by Karina of Aespa, leans into surreal visuals and the doll-like world of Bratz. To mark the launch, immersive pop-ups will open in Los Angeles, Seoul, Shanghai and Bangkok, featuring oversized sculptures and curated treats from Nudake’s Microissants and Maru Coffee’s Creamtop.
The collection will be available to purchase online from 29th May.
Check out imagery in the gallery above.