Bottega Veneta has unveiled its new campaign, “Craft is Our Language,” celebrating the 50th anniversary of its signature Intrecciato leather weave.
This marks the brand’s first campaign under creative director Louise Trotter and highlights the house’s commitment to craftsmanship and heritage. Photographed by Jack Davison and choreographed by Lenio Kaklea, the campaign features a diverse roster of figures from art, film, music, fashion, and sports, including Tyler, the Creator, Jack Antonoff, Julianne Moore, Zadie Smith and I.N of Stray Kids, the brand’s newest ambassador. The portraits focus on expressive hand gestures, emphasising connection and communication, inspired by Italian cultural traditions and Milanese artist Bruno Munari’s 1963 handbook of gestures.
Introduced in 1975, the Intrecciato technique involves painstaking hand-weaving of leather strips, or fettucce, into intricate diagonal patterns, reflecting Bottega Veneta’s deep roots in Italian artisanal craftsmanship. The campaign pays homage to this meticulous process, positioning the weave as a symbol of unity between designer, artisan, muse, and wearer.
September will see the campaign extended with a print book and a series of short films featuring new faces. The forthcoming book will act as a “dictionary” of the brand’s unique language of gestures, craft and values, underscoring Bottega Veneta’s philosophy of artistry without logos.
The campaign’s focus on hands as vessels of expression captures the essence of the brand’s narrative: the weaving together of creativity, tradition, and human connection—just like each leather strip in the iconic Intrecciato weave.
Head to the Bottega Veneta website for more information.
Check out imagery in the gallery above.