Following its bold Mostro House showcase in January, PUMA returns to Paris Fashion Week with the launch of a new collaboration with designer Salehe Bembury, marking his first official project as a PUMA partner.
The spotlight is on the Velum, Bembury’s debut lifestyle silhouette for the brand, featuring PUMA’s NITROFOAM™ cushioning technology. The design blends biomorphic aesthetics with technical innovation, embodying Bembury’s signature style.
The immersive installation traces the Velum’s journey from concept to final product, launching with an invite-only preview before opening to the public at 12:00 PM on 25th June. A limited release of 100 early pairs will be available exclusively at the event, with Bembury on-site to meet fans and sign shoes.
The space remains open for three days, 25th June-27th June, offering an up-close look at one of the season’s most anticipated footwear releases.