Nike has teamed up with longtime partner Dover Street Market (DSM) to release a sleek reinterpretation of the Air Superfly, following the sneaker’s 25th anniversary reissue earlier this year.
Staying true to its performance roots, the updated Air Superfly features the original’s perforated leather upper, now paired with suede detailing that reflects DSM’s tailoring-inspired design language. Custom elements include a co-branded Hut Logo and Swoosh graphic on the tongue, created by DSM founder Rei Kawakubo.
To accompany the launch, DSM tapped creative studio Zak Group to design immersive in-store installations in New York, London, and Los Angeles. The displays present the Air Superfly as a “modern artefact of victory,” blending athletic heritage with a futuristic edge.
The Nike x DSM Air Superfly will drop at Dover Street Market locations worldwide and on the DSM e-shops on 10th July.
Check out imagery in the gallery above.