Burberry continues to set the pace for fashion campaigns this year with the launch of its Fall 2025 campaign, “Back to the City”.
The brand swaps rural backdrops for urban vibrancy, spotlighting London’s landmarks from the top deck of a red double-decker bus. The campaign features TikTok personality Bemi Orojuogun—better known as “Bus Aunty”—whose viral videos posing in front of London buses inspired the concept.
Orojuogun is joined by models Nora Attal, Rubuen Bilan Carroll, Libby Bennett, as well as musician Jimothy Lacoste, who also composed the campaign’s soundtrack. “Think of it as a guided tour of this incredible city,” said Daniel Lee, Burberry’s chief creative officer.
Check out imagery in the gallery above and head to the Burberry website for more information.
Follow Dance Wax on Instagram.