PUMA and KidSuper are set to release their Fall/Winter 2025 collection, “The Gaffers”, on 1st September.
The collaboration, led by KidSuper founder Colm Dillane, draws heavily on football culture, spotlighting the personalities and archetypes of coaches on the sidelines. The campaign blends art and sport, casting Dillane alongside an ensemble to portray two contrasting managerial styles—bold and outspoken versus calm and composed—while also unveiling the new KidSuper FC rooftop pitch in Brooklyn.
Key apparel includes a reworked PUMA T7 tracksuit, a colour-block windbreaker and a long hooded down coat decorated with Dillane’s doodles and KidSuper FC branding. Womenswear options, such as leggings and long-sleeve tops, join accessories like the Grip Bag, caps and beanies.
Footwear highlights two silhouettes: the vintage-inspired PUMA Brasil from the 1970s, reissued with faded, gum-soled uppers, and the futuristic V-S1 sneaker, updated with asymmetrical lacing and a turf-like textured finish.
Check out imagery in the gallery above and head to the PUMA website for more information.
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