Designer Nicholas Daley has partnered with the O2 to release a limited-edition “Touts Out” t-shirt, spotlighting the impact of ticket scalping on UK music fans.
According to O2 research, touts drain £145 million annually from audiences, with 72% of fans supporting stricter laws on inflated resale. The launch comes as the government prepares its response to a ticketing consultation held earlier this year.
The shirt, released under Daley’s Woven Rhythms music programming project, reimagines the classic slogan tee as a call to action. Each piece is made from 100% organic cotton, priced at £45 via the designer’s website, with 10% of proceeds donated to music therapy charity Nordoff and Robbins.
The collaboration extends O2’s ongoing Fight for Fairer Ticketing campaign, launched with FanFair Alliance in 2017. Alongside its Stamp It Out hub, the initiative aims to cap resale prices and keep tickets accessible to genuine fans. In 2024 alone, O2 sold more than 1.5 million tickets through its Priority platform, underscoring the urgency of curbing exploitative resale practices.
Speaking on the collaboration, Nicholas Daley stated: “I’ve always been inspired by the energy and community of live music, so it’s incredibly frustrating to see fans denied access or charged premiums by ticket touts. This t-shirt is about giving a voice to everyone who’s fed up. It uses design to send a clear message to the government: act now and protect the future of UK gigs.”
Check out imagery in the gallery above and head to the Nicholas Daley website to purchase now.
Follow Dance Wax on Instagram.