Nike and British designer Martine Rose have unveiled the 2025 Nike x Martine Rose Sport Collection, a bold fusion of athletic heritage and gaming culture that redefines the modern athlete.
The collection celebrates gamers as the new champions of a digital arena, where precision, creativity and focus drive performance. Drawing inspiration from 1990s LAN parties and Nike’s sport legacy, the lineup merges streetwear sensibility with performance-ready design.
Speaking on the collaboration, Rose stated: “Gaming is a new lens into how we view sport, and I want to help expand that lens. I’ve always been interested in finding the corners of mainstream cultures and shining a light on them through fashion, and this collaboration with Nike offers a unique opportunity to do that in a way that’s authentic to gamers and their communities.”
Key pieces include reimagined football kits, hoodies, fleece pants and a water-repellent ski parka inspired by vintage ACG outerwear. A sleek cross-body bag adds functionality, while the standout Shox MR4 returns in a new mule silhouette, featuring an elevated heel and squared toe that blend sport and formalwear aesthetics.
The campaign spotlights top esports figures Ana, Billy Mitchell, Scarlett, SonicFox and TenZ, portraying them as digital athletes through visuals reminiscent of classic Nike ads.
Check out imagery in the gallery above and head to the Nike webstore to purchase from 30th October.
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