Ferragamo introduces its Holiday 2025 campaign, a cinematic tribute to nostalgia and modern elegance.
Through short films and images, the brand captures the warmth of festive traditions while reimagining them for the future, blending memory and anticipation in what it calls “a new kind of nostalgia”. The campaign centres on two holiday rituals, the art of gifting and the joy of dressing up, showcasing Ferragamo’s signature craftsmanship across shoes, bags, accessories and silk creations.
Highlights include the Hug bag in gold, burgundy and feathered or petal-embellished designs, metallic mini bags and gold satchels, Gancini chain belts, and silk foulards inspired by Palazzo Spini Feroni and Florentine landmarks. Footwear ranges from crystal-studded ballerinas and velvet slingbacks to jeweled sandals, paired with delicate jewellery featuring Gancini motifs and pearls.
For men, the Tramezza line embodies refined craftsmanship with velvet and leather shoes, complemented by Hug bags in soft leather and briefcases with Gancini closures. Silk ties, belts, and scarves round out the offering.
Check out imagery in the gallery above and head to the Ferragamo website for more information.
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