Ahluwalia has unveiled “Fashion Play”, a doll-sized fashion collection created with Epson to spotlight the growing crisis of textile waste, particularly in children’s clothing.
The project uses Epson’s latest sustainable production technologies to transform discarded fabrics into new garments without water or harsh chemicals. The miniature collection, inspired by Ahluwalia’s AW25 designs, is produced with Epson’s Monna Lisa digital textile printer and made using the company’s Dry Fibre Technology, which converts old textiles into fresh fibres.
Though playful in scale, the capsule is intended as a sharp commentary on overconsumption. The launch follows new Epson research revealing the UK throws away 216 million pieces of children’s clothing every year, making it Europe’s worst offender. British parents discard around 17 items per child annually, almost double the rate in France, while many admit to buying far more than their children ever wear—leading to billions of unworn garments nationwide.
Talking on the venture, Ahluwalia explained: “Travelling to India and Nigeria, I witnessed the true scale of textile waste as a result of the Western second-hand clothing industry. That experience has stayed with me, and I have since endeavoured to work in a way that is better for people and the planet, especially in the global south. This collaboration with Epson goes beyond fashion. It’s about starting conversations on sustainability at multiple levels, from how we dress ourselves to what we choose for those we love.”
Check out imagery in the gallery above and head over to the Ahluwalia website for more information.
Follow Dance Wax on Instagram.