END. has continued its 20th-anniversary celebrations with the launch of a collaborative football jersey collection created with British sportswear heritage brand Umbro.
The capsule pays tribute to the pub, a longstanding social hub for football fans across the UK, and its role in shaping match-day culture. The five-piece collection is dedicated to END.’s global store locations: Newcastle, Glasgow, Manchester, London and Milan. Each jersey reflects its home city through bespoke crests, adapted sponsor graphics and subtle cultural references, forming a wearable homage to the communities that have defined the retailer’s growth.
Drawing from Umbro’s extensive archive, the designs merge retro football styling with modern sensibilities, incorporating classic collars, vintage patterning and a monochrome palette of greys, blacks and whites. The result is a set of jerseys rooted in tradition while reimagined for contemporary wardrobes.
Check out imagery in the gallery above and head to the END. webstore to purchase now.
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