Barbour and GANNI reunite for their fourth collaboration with a Spring/Summer 2026 pre-collection that merges British utility with Scandinavian flair.
The capsule updates Barbour’s iconic outerwear through GANNI’s playful design language, introducing waxed jackets, quilted coats and adaptable rainwear reworked with bolder proportions, fresh prints and new functional details.
Key innovations include a two-in-one jacket that shifts between cropped and long silhouettes via removable panels, and a refined peplum shape, adapted from the 2024 Re-Loved jacket, now rendered across both waxed cotton and quilted styles for a more sculpted, feminine line. Signature GANNI elements appear throughout, from frill-trimmed waterproofs to leopard print reborn in a darker olive tone, offset by sharp hits of red in tartan and accessories.
Shot by Lukas Wassmann, the campaign draws on the Danish philosophy of friluftsliv, capturing friends of the brand in the countryside and celebrating time spent outdoors.
Check out imagery in the gallery above and head to the Barbour website to purchase now.
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