Levi’s has unveiled a new Spring/Summer 2026 campaign led by Dev Hynes, tapping the Blood Orange artist to explore the friction between polish and grit that defines the season’s collection.
Rooted in contrasts, preppy tailoring meeting grunge ease, the project mirrors Hynes’ own creative language, where refinement and rawness coexist. Given full creative freedom, Hynes styled and directed the campaign in Los Angeles alongside longtime collaborator Katharina Korbjuhn.
The resulting imagery moves between controlled studio settings and unguarded rehearsal moments, presenting SS26 staples through unexpected layering and offbeat pairings. Anchored by the mood of Hynes’ track “Somewhere in Between”, the campaign is completed by candid video and conversational content, reinforcing Levi’s ongoing focus on individuality.
Check out imagery in the gallery above and head to the Levi’s website to purchase now.
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