The North Face has unveiled a new partnership with British musician Loyle Carner, uniting the brand and artist around shared ideas of exploration and creative freedom.
Introduced through a short film conceived by Carner, the collaboration reflects both physical and personal journeys. Shot in London, the film follows the artist cycling through his home city, drawing on themes of childhood freedom, curiosity and self-discovery that also underpin his recent work. The project aligns with The North Face’s long-standing ethos of pushing boundaries and embracing the unknown.
One of the UK’s most influential contemporary artists, Carner is known for his introspective, jazz-inflected hip-hop and emotionally grounded storytelling, most recently showcased on his fourth studio album and accompanying tour. Speaking on the partnership, he mentioned: “Outside is where I want to be. Grateful to work with a brand on the same mission.”
To mark the collaboration, The North Face Red Box will host a special live performance by Loyle Carner in London on Saturday 31st January, offering fans an opportunity to experience the partnership firsthand.
Check out imagery in the gallery above.
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