Wooyoungmi has unveiled its Spring/Summer 2026 campaign, photographed by Alasdair McLellan and led by Edie Campbell.
Shot at a country estate in peak summer, the imagery reflects the collection’s focus on balancing formal dressing with a sense of lightness suited to warm-weather wear. The campaign explores the tension between traditional sartorial codes and seasonal practicality, reworking classic menswear through lightweight fabrication and softened structure. Tailcoats are reimagined in ultra-light silk viscose and refined proportions, offering a formal silhouette with a pared-back feel.
Elsewhere, references to historic gentlemen’s swimwear inform striped tops, shorts and bodysuits produced in fine knits and lightweight lycra, blurring the line between sportswear and tailoring. Sleepwear and undergarments are also elevated into daywear, appearing as slip dresses, skirts and camisoles in fluid silk viscose constructions designed to retain shape while remaining airy.
Check out imagery in the gallery above and head to the Wooyoungmi website to purchase now.
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