Goldwin 0 has unveiled its SS26 campaign, continuing the line’s experimental approach under creative director Nur Abbas.
Developed in collaboration with Goldwin’s manufacturing facilities in Toyama, Japan, the collection centres on the concept of “exposure,” exploring both protection from the elements and the revealing of technical detail. UV protection and rain resistance are key themes, addressed through fabric development and advanced construction methods.
Standout pieces include the Screen Anorak and Screen Pants, crafted from lightweight ripstop polyester seersucker with UPF50+ protection. Long-sleeved cotton tops incorporate mesh back panels mapped to the body’s heat zones for enhanced breathability, while a near-translucent three-layer waterproof jacket is constructed from ultra-thin 10-denier ripstop fabric.
Elsewhere, custom fabrics woven with reflective yarn appear in the Retroreflective Striped Shirt and matching pants. Accessories include the Screen Bandana Pouch, designed to function as both a face covering and storage piece. The campaign was shot across locations on the American West Coast, juxtaposing natural landscapes with everyday urban interiors to underscore the collection’s emphasis on versatility and functional design.
Check out imagery in the gallery above. The collection will be available from 20th February at the newly opened Goldwin London, alongside Goldwin Harajuku, Goldwin Marunouchi, Goldwin Kyoto, the Goldwin Online Store, and global wholesale partners.
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