LOEWE has unveiled its Spring/Summer 2026 campaign, marking the first visual chapter under creative directors Jack McCollough and Lazaro Hernandez.
Photographed by Talia Chetrit, the campaign builds on the visual codes introduced ahead of the duo’s October debut show. Shot outdoors in bright sunlight and after dark, the images channel a confident, playful energy rooted in sensuality and instinctive modernity, qualities the designers describe as intrinsic to the house.
A cast of emerging theatre and film actors brings a sense of physicality and presence to the series. Sculptural heat-sealed leather jackets, shredded leather jeans and fluid, layered dresses are captured in close dialogue with the body, emphasising texture and movement. Strong graphic shadows and a recurring sense of water, visible on skin and in the background, heighten the campaign’s charged atmosphere.
Accessories are spotlighted through still-life imagery, including the slouchy Amazona 180 bag and glossy aqua-toned footwear styled with contrasting socks. Minimal architectural backdrops frame the scenes, reinforcing the collection’s streamlined, modernist mood while amplifying its sun-soaked intensity.
Check out imagery in the gallery above and head to the LOEWE website to purchase from 19th February.
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