JD Sports has unveiled its first major campaign of 2026, celebrating the return of the Nike Air Max 95 OG “Neon” for Air Max Month, releasing on 5th March.
Titled JD x Nike Air Max OG Neon, the campaign spotlights cultural figures described as driving youth culture “Forever Forward”. Fronting the rollout are Angry Ginge, Jakey and Heinz from the Bov Boys, broadcaster Louis Theroux and Liverpool rapper Kasst 8.
The launch was teased through a series of cryptic social posts showing Air Max boxes being packed in a stockroom, before Kasst 8 was revealed as the central figure delivering pairs via co-branded InPost lockers. Recipients receive a text reading “Check your InPost” before retrieving the iconic grey-gradient sneaker, illuminated by its signature neon green accents.
Originally designed in 1995 by Sergio Lozano, the Air Max 95 is widely regarded as one of the most influential sneakers of the decade. The campaign also includes the Air Max 90 and two JD-exclusive woven tracksuits inspired by the 95.
Check out imagery in the gallery above and head to the JD website to purchase from 5th March.
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