Sergio Tacchini has unveiled its SS26 “Youth Is Borrowed” campaign, a cinematic project exploring youth, movement and memory through the lens of contemporary street culture.
Shot on location in Naples, the campaign’s stills and short film draw visual cues from the 1995 cult film La Haine, translating its stark realism into a modern sportswear narrative. Set against the city’s gritty urban backdrop, the imagery highlights the label’s relaxed silhouettes, statement tracksuits and heritage detailing styled with an unpolished edge.
The campaign features parkour athletes Joshua Burnett-Blake and Drew Taylor of freerunning collective Storror, alongside freerunner Stani Neko. Movement takes centre stage in the accompanying film, which follows the athletes through the city’s architecture, underscored by a reflective voiceover from Taylor on the fleeting nature of youth.
Check out imagery in the gallery above and head to the Sergio Tacchini website to purchase now.
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