PUMA has partnered with J.L-A.L to launch a new capsule collection combining performance-led footwear with modular apparel.
At the centre of the collaboration is the PUMA x J.L-A.L CELL Geo, a reworked version of the silhouette first previewed at Paris Fashion Week in 2025. The sneaker arrives in two patent leather colourways, “Ombré” and “Midnight”, designed to evolve over time, with a top layer that fades through wear to create a unique finish on each pair. The model also updates PUMA’s CELL cushioning system with a more geometric design.
The accompanying apparel offering includes a jacket, trousers, T-shirt and cap, all built with anatomical cutlines and engineered for ease of movement. A hobo bag completes the lineup, reinforcing the collection’s utility-driven approach.
The campaign adopts a minimal visual language to highlight the collection’s functional design, while a short documentary by Truss Archive will launch alongside the release, offering insight into the development process.
Check out imagery in the gallery above and head to the PUMA webstore to purchase from 21st March.
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