Alysa Liu is fronting a new campaign with Nike following her recent gold medal win at the Winter Olympics, marking her latest move off the ice and into fashion.
Shot ahead of Air Max Day, the campaign highlights Liu’s personal style, pairing performance footwear with a relaxed, streetwear-driven aesthetic. She is featured wearing the Nike Air Liquid Max alongside a retro-inspired Nike x Jacquemus Moon Shoe, styled with layered tees and loose-fitting cargos.
In accompanying interviews, Liu reflects on her Olympic victory and evolving approach to success, emphasising independence and creative control both in sport and personal expression.
The campaign also introduces a limited Nike capsule inspired by Liu, featuring apparel printed with imagery from her skating career, further extending her presence beyond competition into lifestyle and culture.
Check out imagery in the gallery above.
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