adidas Originals has unveiled its Spring/Summer 2026 campaign, continuing the brand’s celebration of football culture beyond the pitch ahead of FIFA World Cup 2026.
Following the recent reveal of adidas’ World Cup 2026 away jerseys, which brought the Trefoil back to federation kits for the first time in 36 years, the new campaign spotlights terrace-born staples and modern updates designed for the street. Key pieces include the classic Samba in black and white, the Handball Spezial in dark blue, and the Firebird tracksuit in black and red. Footwear highlights also include the Megaride F50 and Predator Sala, lifestyle reworks of two of adidas’ most iconic on-pitch models.
Shot through films by Jack Begert and stills by Chris Rhodes, the campaign captures everyday fan rituals and shared moments of football obsession, featuring a cast that spans players including Jude Bellingham alongside musicians, artists, designers and supporters.
Check out imagery in the gallery above and head to the official adidas webstore to purchase now.
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