Nike and Palace have unveiled their latest collaboration, centred on a reworked Air Max 95 and a campaign that nods to the sneaker’s 1995 origins.
Starring London rappers Jawnino and Babydoom alongside producer Chamber45, the short film plays out in a throwback ’90s apartment before snapping back to the present with the line, “2026 is calling and they’d like their trainers back.”
The updated Air Max 95 arrives with a spray-paint gradient finish that shifts from metallic silver to black, referencing Nike’s Air Max 97 “Silver Bullet,” and is finished with co-branded Palace detailing and icy blue accents.
A 25-piece apparel capsule lands alongside the sneaker, featuring tracksuits, hoodies, tees, shorts and windcheaters in matching tones. To mark the release, Jawnino will also front “TOUR MAX 26,” a pub tour hitting Liverpool, Manchester and London.
Check out imagery in the gallery above.
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