Balenciaga has unveiled its Fall 2026 campaign, A New York Minute: Keep Rolling, a cinematic project directed by Oscar-nominated filmmaker Celine Song and starring actor Sarah Pidgeon.
Set across three short films capturing morning, afternoon and evening in Manhattan, the campaign follows Pidgeon through everyday city moments while showcasing key looks from the latest collection.
The films highlight the versatility of Balenciaga’s Fall 2026 offering, pairing technical sportswear, Jet sneakers and outerwear with accessories including the Le City, Le 7 Bowling and Rodeo bags, as well as the house’s collaboration with Manolo Blahnik.
Blurring the line between fiction and reality, each vignette concludes with the camera pulling back to reveal the production set, as Song instructs the crew to “keep rolling.” The campaign extends beyond the films through a dedicated Instagram account featuring behind-the-scenes imagery captured by photographers Monaris and Zora Sicher, alongside creative director Pierpaolo Piccioli.
Check out imagery in the gallery above and head to the Balenciaga webstore to purchase now.
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